It’s really important.
How you do it is also important. At my current workplace, I
usually get a daily email from one of the senior Execs that is blasted out to
the company. They’re not personal, but they’re generally pretty good.
At a previous company, the Leadership emails didn’t even
come from people. They came from the furniture.
All the emails would come pre-fixed with “From the desk of
xxx – CEO”.
Please don’t do that. It’s hard for someone to believe you
care about them when you’ve delegated your communication to your desk. Unless your desk has a dream...
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